Use cases

Find the AI opportunity that matches your actual work.

Filter practical examples by business area, problem and solution type. These are decision examples, not client case studies or promised results.

Operations

Email triage

A shared inbox is reviewed manually and urgent requests are easy to miss.

Possible approach
Classify messages, route them by intent and prepare draft next actions for review.
Systems involved
Email, CRM, Task system
Human oversight
Human review before customer-facing replies or record changes.
When AI may not be needed
Simple mailbox rules may be enough where categories are fixed and low risk.
Finance/Admin

Document extraction

Teams copy details from PDFs, forms or attachments into business systems.

Possible approach
Extract structured fields, flag missing data and prepare updates for approval.
Systems involved
Email, Document storage, CRM
Human oversight
Exception handling for low-confidence or sensitive documents.
When AI may not be needed
A structured form or supplier portal may be better for repeatable inputs.
Sales

CRM administration

Sales notes, follow-ups and record updates are delayed or inconsistent.

Possible approach
Summarise context, suggest updates and prepare follow-up tasks inside clear permissions.
Systems involved
CRM, Email, Calendar
Human oversight
User approval before records are changed.
When AI may not be needed
A cleaner CRM process may solve the problem before AI is needed.
Customer Service

Customer enquiry routing

Customer requests arrive in different channels and take too long to reach the right owner.

Possible approach
Classify the request, retrieve approved guidance and route or draft the next response.
Systems involved
Inbox, Helpdesk, Knowledge base
Human oversight
Human approval for complaint, refund or escalation decisions.
When AI may not be needed
Basic routing rules can be better when request types are simple.
Management

Internal knowledge assistant

People lose time searching policies, documents and prior decisions.

Possible approach
Ground answers in approved knowledge sources and link back to source documents.
Systems involved
SharePoint or drive, Policies, Knowledge base
Human oversight
Clear limitations and escalation where source coverage is weak.
When AI may not be needed
Better document structure may be enough if search is the only problem.
Management

Report preparation

Teams manually gather updates, clean notes and prepare weekly reporting packs.

Possible approach
Pull structured updates, highlight exceptions and prepare a draft report.
Systems involved
CRM, Spreadsheets, Project tools
Human oversight
Owner review before reports are shared.
When AI may not be needed
A dashboard may be better if source data is already clean.